On the May 17^th, 2025, Heilongjiang University made a remarkable appearance at the main hall of the 34^th Harbin International Economic and Trade Fair, showcasing its strengths through a 126-square-meter dedicated exhibition zone in Section B. Under the theme "Technology Empowerment · Innovation Drive · Diversified Integration," the university meticulously presented four distinctive sections: "Charming HLJU," "Sci-Tech HLJU," "Cultural HLJU," and "Taste of HLJU.

The exhibition comprehensively highlighted the university's robust capabilities in Russian studies, Research on Qing History and Manchu Studies, cultivation of new quality productive forces, sci-tech achievement commercialization, and cultural heritage innovation—contributing " Heilongjiang University Wisdom" to revitalizing Heilongjiang province and advancing international economic cooperation.

During the inspection tour, Provincial Party Secretary Xu Qin and Governor Liang Huiling visited the Heilongjiang University exhibition area. They inspected the university's sci-tech achievements display and featured food exhibition, accompanied by President Wang Jingbo and Vice President Li Zhuo, who provided detailed explanations.

During her visit to Heilongjiang University’s exhibition zone at the Harbin International Economic Trade Fair, Tan Yuhong, Deputy Director of the Heilongjiang Provincial Publicity Department, commended the university’s active participation in the event. She spoke highly of Heilongjiang University’s achievements in sci-tech commercialization and cultural-creative product development, expressing hope that the university would play an even greater role in serving Heilongjiang’s development. A delegation from the Hong Kong Chiu Chow Chamber of Commerce also toured the exhibition of the university, engaging in in-depth discussions with faculty and students on cultural innovation, functional food R&D, and potential collaborations between Heilongjiang and Hong Kong enterprises.

Immersive Tech-Driven Exhibition Zone: A Multi-Dimensional Showcase of Heilongjiang University's Charms

Heilongjiang University's exhibition zone embodied a design philosophy of "minimalist elegance with cutting-edge technology," artfully incorporating distinctive cultural elements like the university emblem and motto to create an immersive, interactive open space. The area featured four thematic sections - "Charming HLU," "Tech-Powered Heilongjiang University," "Cultural Heilongjiang University," and "Taste of Heilongjiang University " - enhanced by modern presentation technologies including high-definition LED screens and artistic reliefs. Together, these elements formed a multi-dimensional platform integrating visual experiences, achievement displays, and interactive exchanges. Upon entering, visitors were greeted by soft blue LED accents tracing futuristic contours, where wooden display walls harmonized with illuminated typography. High-resolution screens comprehensively showcased Heilongjiang University's rich historical heritage and vibrant innovative spirit from every angle.

Four Thematic Zones with Distinct Highlights: A Multi-Dimensional Display of Heilongjiang University 's Strengths

Charming HLJU: Solid Foundations for Sustainable Development
This section comprehensively presented the university's remarkable achievements in talent cultivation, discipline development, local service and international cooperation through an integrated display of videos, infographics and physical exhibits. It highlighted Heilongjiang University's preeminent position as China's leading hub for Russian language education and Qing-Manchu historical studies. Additionally, commissioned by the Provincial Education Department, a special "Sino-Russian Education Cooperation" subsection was featured to showcase Heilongjiang Province's fruitful outcomes in China-Russia educational collaboration, demonstrating our unique advantage in "connecting Northeast Asia and serving the dual-circulation development strategy".

Sci-Tech HLJU: Cutting-Edge Technologies Defining New Quality Productivity

This dynamic exhibition zone functioned as both a showcase and incubator for HLJU's most advanced technological achievements. The displays vividly demonstrated how the university is translating research into practical solutions that drive regional and national development. The School of Life Sciences presented innovative applications of microbial fermentation technology through traditional pickled cabbage and perilla products, revealing the scientific principles behind these everyday foods. Nearby, the School of Modern Agriculture & Eco-Environment showcased its breakthroughs in cold-region agriculture, including specially developed red beet varieties, pickled cucumbers, and pole beans adapted to northern climates.

Engineering innovations took center stage with the College of Mechanical & Electrical Engineering's smart farming solutions - from automatic seeders to complete intelligent irrigation systems incorporating fiber-optic sensors developed by the College of Electronic Engineering. The digital transformation section featured HLJU's DeepSeek Data Center, highlighting the university's advancements in big data applications. Perhaps most engaging were the industry-education integration products like foldable skis and a rowing-running hybrid machine, which physically demonstrated HLJU's commitment to national initiatives like "Healthy China." Each exhibit combined hands-on interactivity with detailed explanations of the underlying technologies, allowing visitors to truly appreciate the university's role in developing new quality productivity

Cultural HLJU: Where Heritage Meets Innovation

Jointly curated by Heilongjiang University's Asset Management Company and College of Arts, this captivating exhibition space brought the university's cultural legacy to life through contemporary design. Visitors discovered how campus traditions could be reimagined for modern living through an array of thoughtfully designed products. The centerpiece was an elegant display shelf showcasing an array of distinctive items that blended academic tradition with creative innovation. Among the highlights were campus-inspired collectibles that artfully combined academic motifs with artistic flair, alongside unique zisha clay creations crafted from a special blend of premium Yixing clay and volcanic rock sourced from Wudalianchi. The display also featured intricate paper-cut lamps and journals adorned with iconic university landmarks, as well as novel edible art in the form of vibrant red beet ice cream sculpted into designs of HLJU's mascot "Long Xiaobo", the historic main building, and the official university seal. Complementing these pieces were sophisticated scholar's accessories, including traditional bronze paperweights, aromatic diffusers, and calligraphy-inspired writing instruments. Rounding out the collection were everyday essentials with an academic twist, ranging from minimalist felt totes to "Original Aspiration" water bottles engraved with the university motto.

More than mere merchandise, each item served as a tactile connection to Heilongjiang University's rich heritage. The paper-cut artworks revealed campus architecture through laser precision, while the zisha tea sets literally incorporated volcanic minerals from Heilongjiang's geological wonders. Even the edible creations told a story - the beet-based ice cream not only delighted the palate but showcased the university's agricultural research.

This innovative approach to cultural preservation demonstrated how academic traditions could be reinvented for contemporary audiences. By transforming school spirit into wearable art, usable objects, and even consumable experiences, Heilongjiang Universitys successfully bridged generations while supporting local craftsmanship - a true testament to the university's commitment to keeping culture relevant in modern life.

Taste of HLJU: Culinary Innovations Redefining Lifestyle Aesthetics

This sensory-rich exhibition area demonstrated how Heilongjiang University's agricultural and biotechnological research translates into delightful everyday experiences. Far more than a product display, the space served as a living laboratory, showcasing the university's commitment to local economic development and industrial upgrading. Visitors embarked on a flavorful journey through innovative creations like "Wonder Bean Ice"—an artisanal ice cream highlighting novel legume applications—premium "Heilongyu No.1" rice, embodying decades of agricultural research, "Professor Feng's" signature pickles with scientifically optimized crispness, and "Teacher Ling's" fermented cabbage, a perfect fusion of tradition and food science.

The exhibition's innovative design featured a central island with geometrically arranged triangular wooden stands, strategic hidden lighting to artistically accentuate each product’s unique qualities, and interactive tasting stations that encouraged hands-on engagement—transforming the space into an immersive exploration of HLJU’s culinary breakthroughs. This multisensory experience went beyond mere consumption - it told the story of how HLJU's laboratories directly contribute to improving quality of life. The "Professor Feng" and "Teacher Ling" product lines particularly illustrated the university's successful professor-entrepreneur model, where academic expertise meets market needs.

Through thoughtful presentation of these gourmet innovations, visitors gained palpable understanding of how Heilongjiang University's agricultural breakthroughs permeate daily life - from breakfast tables to dessert courses - while supporting regional economic transformation.

Open Collaboration for a Shared Future: HLJU Welcomes Partnerships

At this year's Harbin International Economic and Trade Fair, Heilongjiang University presents a fresh approach to exhibitions by building a vibrant platform for industry-academia cooperation. Our dedicated negotiation space features rotating teams of faculty experts, providing full-range services—including technical advice, technology transfer assistance, and startup support—connecting established companies with practical solutions and helping innovators bring their ideas to market.

With a strong balance of tradition and innovation, Heilongjiang University’s display highlights how academic excellence creates real-world value. Through advanced tech demonstrations, applied research solutions, and direct industry engagement, we invite visitors to experience the fusion of technology and culture. Interactive exhibits, collaborative discussion areas, and partnership opportunities offer hands-on ways to explore mutual growth. Heilongjiang University serves as a dynamic hub where global perspectives meet local needs, where academic achievements translate into practical applications, and where a rich history fuels forward-thinking innovation—all with a shared commitment to progress.

We welcome HLJU faculty, students, and industry partners to join us. Together, we can drive meaningful innovations that benefit the university, our partners, and society at large.

Venue: Booth B, Exhibition Area of Heilongjiang University, Main Exhibition Hall, Harbin International Economic and Trade Exhibition

Fee: 50 RMB per person
Contact: HLJU Technology Transfer Office